Monthly Archives: April 2025
Multi-market Research: Lessons From 20 Countries
22nd April 2025
In today’s globalised marketplace, the value of multi-market research is clear: brands gain insight into customer behaviour, market potential and cultural preferences across borders. But anyone who has worked on a multi-country study knows that the process is rarely straightforward. At Foreign Tongues, we have supported over 4,000 studies across 20+ countries — from quick-turn… Read more »
The Sweet Art of Persuasion: Why Culturally Nuanced Translation Matters in Market Research
15th April 2025
At Foreign Tongues, we believe language is more than just a tool—it is a window into culture, thought and emotion. Nowhere is this more critical than in the translation of market research surveys, where the aim is not merely to transfer words between languages, but to capture the subtle interplay of meaning, tone and cultural… Read more »
From Clay Tablets to Consumer Insights: The Origins of Written Language
7th April 2025
Long before online surveys and data dashboards, humans found a way to capture, store and share information: writing. As market researchers, you are in the business of making sense of data to understand behaviour—something our ancestors began doing over 5,000 years ago, albeit with clay tablets and pictographs. The story of written language is more… Read more »
