The Translation Services Market 2016
8th July 2016
A recent report from Common Sense Advisory has determined that the global language services market should grow to exceed $40 billion by the end of 2016. The driving factor behind this growth is explained in the very first sentence of the report summary – “People around the world prefer communicating in their native tongue”.
While English may still be considered the language of global business, many consumers do not look beyond their own domestic e-commerce websites, news sources, print media or social media portals. And while English and American TV shows have gained popularity worldwide, the commercials shown during each episode are always in the viewer’s native language.
This natural bias towards one’s own language is not just about the ease by which information can be consumed, it also means that information in one’s own language is given more weight in any given decision making process. For example, and in general, a French speaker will naturally lean towards and trust a French review of a product more than an American one. Likewise, and English speaker will gravitate towards reviews written in English. Also, it’s important to realise that if product information is not provided in the target language, it’s very unlikely that a consumer will even see information about a product in their search results.
Following on from these findings, it seems that now, more than ever, is the right time to look to professional translation as the way to engage with the global audience. While it might seem that the global village has adopted English as its language of commerce, the reality is that if a business wants to increase both its profitability and growth over the coming years, it has to be done on the consumers’ terms – namely speaking to them in their own language.
Foreign Tongues is a specialist language service provider, with each project undertaken by professional linguists only. We provide translation services for all sectors, with expertise in the following sector specific areas:-
- Market research survey and questionnaire translation
- Technical translation
- Legal translation
- Medical translation
- Financial translation
All translation undertaken by Foreign Tongues is carried out by qualified, mother-tongue linguists that live and breathe their language and culture. Projects are only ever assigned to linguists that have the expert knowledge and experience in your subject matter. This combination of professionalism, expertise and passion for language ensures your translations will always be tailored to your exact requirements.
Foreign Tongues use the skill-sets of a large number of professionals, working together in order to achieve expertly produced, polished, quality translation. Our reliability and consistency will ensure successful delivery of your translation projects on time – every time!
Let Foreign Tongues provide you with a free, no-obligation, quote for your next project and see how much we will help you save – in more ways than one!