Why the World’s Leading Market Research Firms Choose Foreign Tongues for Translation Services
10th June 2025
In today’s interconnected global economy, market research knows no borders. The most influential insights are gathered not just in New York or London, but in São Paulo, Seoul, Nairobi and beyond. For the world’s largest market research companies, accurate, culturally relevant translation is non-negotiable. That is why they turn—exclusively—to Foreign Tongues Market Research Translation.
Here are the five key reasons the industry’s global leaders trust Foreign Tongues:
- Specialised Expertise in Market Research Terminology
Unlike generalist translation agencies, Foreign Tongues works only in the market research space. That singular focus makes a world of difference. Every translator, editor and project manager is trained to understand the nuances of qualitative and quantitative research—from focus group transcripts and IDIs to online survey scripting and coding.
This means no missed meanings, no mistranslated scale items and no awkward phrasing that could skew data interpretation. Whether it is conjoint analysis or ethnographic studies, we speak the language of researchers—fluently.
- Cultural Sensitivity That Enhances Data Integrity
Language is never just about words. In market research, it is about emotion, context and perception. A poorly localised concept test or clumsy stimulus translation can mislead respondents, distort feedback and jeopardize the accuracy of an entire study.
Foreign Tongues brings deep cultural expertise to every project, ensuring that surveys, discussion guides and stimuli resonate with local audiences while staying faithful to original research intent. We do not just translate—we localize, preserve tone and protect the validity of your data.
- Speed Without Sacrificing Quality
In market research, speed to insight often determines competitive advantage. Deadlines are tight, fieldwork windows narrow and results needed yesterday. But speed should never compromise accuracy.
At Foreign Tongues, we combine an agile global team with streamlined workflows to deliver fast, high-quality translations at scale. Whether you are running a 20-market U&A study or last-minute concept testing across APAC, we have the capacity—and the responsiveness—to keep your project on track without ever cutting corners.
- Trusted by Top-Tier Agencies, Time and Again
There is a reason many of the world’s top market research firms—spanning the Big Six and beyond—rely exclusively on Foreign Tongues. We have earned their trust through years of partnership, consistent delivery and a deep understanding of their methodologies and expectations.
Our long-standing Clients know that when they send a project to Foreign Tongues, it won’t just be done—it will be done right. We act as a seamless extension of their own teams, contributing not only linguistic precision but strategic peace of mind.
- End-to-End Language Support for the Entire Research Lifecycle
From screener development to final report translations, Foreign Tongues supports every phase of the research journey. Our services include:
- Survey and discussion guide translation
- Multilingual open-end coding
- Transcription and translation of IDIs and focus groups
- Report localisation and executive summaries
- Back translation for validation
This full-service model allows market research firms to streamline vendor management, reduce turnaround times and ensure consistency across markets and methodologies.
Conclusion: Precision Where It Counts Most
In global market research, language is more than a means of communication—it is the foundation of insight. One mistranslated term can skew a dataset. One culturally insensitive phrase can derail a focus group. That is why the world’s most respected market research companies do not leave language to chance. They rely on Foreign Tongues—because we get it right, every time.
If you are looking for a translation partner who understands the stakes, the standards and the subtleties of market research, look no further. Get in touch today and experience why the industry’s best trust is Foreign Tongues.
Foreign Tongues Market Research Translation: Language Precision for Insight-Driven Research
