Monthly Archives: July 2026
The ESOMAR Global Market Research Report 2026 Tells an Interesting Story – But One Detail Deserves More Attention
29th July 2026
Growth is encouraging. Comparability is essential. When ESOMAR publishes its annual review of the global insights industry, most readers understandably focus on the rankings, acquisitions and growth figures. This year’s report paints a picture of an industry that continues to evolve despite economic uncertainty. Among the headline observations are: The global insights industry is expected… Read more »
The Most Dangerous Word in International Research Is Not ‘Translation’
28th July 2026
It is ‘Equivalent’. During my years working with international market research agencies, I have learned that the biggest problems rarely begin with poor translation. They begin much earlier. They begin when everyone in the project assumes that a survey question means exactly the same thing in every country. It almost never does. And that is… Read more »
Why Do We Say “Bless You” After Someone Sneezes?
20th July 2026
A simple phrase with a surprisingly long history. Every day, millions of people say exactly the same two words. “Bless you.” We say them almost automatically after someone sneezes. Rarely do we stop to ask why. The tradition is so deeply embedded in everyday life that it feels almost instinctive. Yet its origins remain surprisingly… Read more »
What Do an Orange, a Robot and a Cup of Coffee Have in Common?
13th July 2026
The remarkable journey of everyday words across the world. At first glance, there seems to be very little connecting an orange, a cup of coffee, a tomato, a sofa, a potato and a toy robot. One is a fruit. Another is a piece of furniture. One is a vegetable. Another belongs to science fiction. Yet… Read more »
