Monthly Archives: August 2026
The Translation Was Correct. The Research Was Not.
27th August 2026
Why linguistic accuracy alone is not enough in international market research There is a comforting assumption in multilingual research: If the translation is accurate, the research will be accurate too. Unfortunately, it is not quite that simple. A translation can be linguistically excellent and still fail to reproduce what the original researcher intended. That distinction… Read more »
The Translation Brief That Arrives Too Late
11th August 2026
Why the best time to involve your translation partner is often before the questionnaire is finished. There is a familiar moment in an international research project. The questionnaire has been written. The methodology has been agreed. The sample is being organised. Fieldwork is approaching. And then someone says: “We need this translated into eight languages.”… Read more »
When the Right Answer Comes from the Wrong Question
4th August 2026
Every experienced researcher knows the frustration. The data is impeccable. The sample is representative. The analysis is statistically sound. And yet the conclusions somehow feel… wrong. Often, the problem did not begin with the answers. It began with the question. The smallest linguistic ambiguity can travel through an entire research project unnoticed. A word that… Read more »
