Category: Blog
Celebrating Russian Language Day
7th June 2022
June the 6th celebrates one of the most spoken languages in Europe, Russian. Russian Language Day was established by UNESCO in 2010. The day coincides with the birthday of the great Russian poet Alexander Pushkin who was considered the father of modern Russian literature. Russian Language Day was established to celebrate cultural diversity and multilingualism,… Read more »
Proud to support the MRS Excellence Awards for the 5th year
23rd May 2022
The market research sector has continued to adapt and innovate to keep businesses moving throughout the pandemic and it has been more vital than ever to find ways of amplifying the voices of citizens and consumers. This year’s MRS Excellence Awards will celebrate the creativity and resilience of the research sector. The MRS Excellence Awards… Read more »
Learning a second language may help slow down dementia by 7 years
23rd May 2022
A recent study found that learning one other language can delay dementia. Scientists believe speaking a foreign language provides mental stimulation which is proven to delay cognitive decline. Bilingual individuals are identified with dementia 5 to 7 years later than those that communicate in one language. Another study which looked at cognitive experiments showed the… Read more »
Celebrating Chinese Language Day
22nd April 2022
Language Days are the United Nations’ way to celebrate multilingualism and cultural diversity as well as to promote equal use of all six official languages throughout the Organization. Under the initiative, UN duty stations around the world celebrate six separate days, each dedicated to one of the UN’s six official languages. These are Arabic, Chinese,… Read more »
The role of market research in combating climate change
10th April 2022
Environmental protection is no longer a minor concern, but something that businesses, governments and consumers are under pressure to address quickly and efficiently. No more evidence is needed to acknowledge that climate change is happening, as we speak, and the extreme weather is costing livelihoods and lives. From wildfires and flood in Australia to storms… Read more »
Global Market Research 2021 – Top Findings
27th March 2022
There is no doubt that 2020 was one of the most challenging years for the market research industry. The recently published Global Market Research 2021 report created by ESOMAR demonstrates the impact of the Covid-19 pandemic on the market research sector in 2020. We’ve put together a quick summary of this extensive report below. Global… Read more »
Celebrating French Language Day
17th March 2022
The 20th of March is widely observed as French Language Day. The event was established by the UN’s Department of Public Information in 2010 to celebrate multilingualism and cultural diversity. The UN selected March 20th for French Language Day in honour of the anniversary of the International Organisation of La Francophonie. Facts about the French… Read more »
3 ways language translation can make your market research more accurate
4th March 2022
If you’re considering expanding your business internationally, market research should be top of your agenda. It can help you understand; new audiences, buying behaviours, which marketing messages they respond to, which products they favour and, most importantly, why. However, language can form a barrier to obtaining this information. This is where translation can become a… Read more »
Celebrating International Mother Language Day
18th February 2022
International Mother Language Day is an annual event taking place on February 21st that promotes awareness of linguistic and cultural diversity and multilingualism. The initiative was approved at the 1999 UNESCO General Conference. UNESCO believes in the importance of cultural and linguistic diversity for sustainable societies. Most multilingual and multicultural societies exist through their languages,… Read more »
Celebrating National Handwriting Day in 2022
28th January 2022
As shocking as this may be, many of us don’t remember the last time we used a pen and paper. Back in school days, we used to write long essays using a pen, trying our hardest to make sure our handwriting was perfect. How times have changed. In the world led by technological advances, with… Read more »
