Category: Blog
The role of market research in combating climate change
10th April 2022
Environmental protection is no longer a minor concern, but something that businesses, governments and consumers are under pressure to address quickly and efficiently. No more evidence is needed to acknowledge that climate change is happening, as we speak, and the extreme weather is costing livelihoods and lives. From wildfires and flood in Australia to storms… Read more »
Global Market Research 2021 – Top Findings
27th March 2022
There is no doubt that 2020 was one of the most challenging years for the market research industry. The recently published Global Market Research 2021 report created by ESOMAR demonstrates the impact of the Covid-19 pandemic on the market research sector in 2020. We’ve put together a quick summary of this extensive report below. Global… Read more »
Celebrating French Language Day
17th March 2022
The 20th of March is widely observed as French Language Day. The event was established by the UN’s Department of Public Information in 2010 to celebrate multilingualism and cultural diversity. The UN selected March 20th for French Language Day in honour of the anniversary of the International Organisation of La Francophonie. Facts about the French… Read more »
3 ways language translation can make your market research more accurate
4th March 2022
If you’re considering expanding your business internationally, market research should be top of your agenda. It can help you understand; new audiences, buying behaviours, which marketing messages they respond to, which products they favour and, most importantly, why. However, language can form a barrier to obtaining this information. This is where translation can become a… Read more »
Celebrating International Mother Language Day
18th February 2022
International Mother Language Day is an annual event taking place on February 21st that promotes awareness of linguistic and cultural diversity and multilingualism. The initiative was approved at the 1999 UNESCO General Conference. UNESCO believes in the importance of cultural and linguistic diversity for sustainable societies. Most multilingual and multicultural societies exist through their languages,… Read more »
Celebrating National Handwriting Day in 2022
28th January 2022
As shocking as this may be, many of us don’t remember the last time we used a pen and paper. Back in school days, we used to write long essays using a pen, trying our hardest to make sure our handwriting was perfect. How times have changed. In the world led by technological advances, with… Read more »
Lorem ipsum and the heritage of this placeholder text
10th January 2022
If you use a writing or web content management system (CMS), you would have come across Lorem Ipsum – the most common placeholder text in the world. I’m pretty sure that many of us don’t know what this text means or how it started being used as a placeholder, so let’s have a look at… Read more »
10 of the most translated books in the world
13th December 2021
A book is a collection of words, ideas, mindsets and knowledge all in one place. Reading books improves our creativity and imagination; it gives us understanding, consideration, empathy and ability to see the world from another person’s perspective. If you love reading, you’ve probably read books from foreign authors that have been translated into English…. Read more »
Celebrating World Arabic Language Day
13th December 2021
Each year, the 18th of December celebrates World Arabic Language Day. The Arabic language is known as a pillar of the cultural diversity of humanity and is spoken daily by more than 375 million people in 25 countries. On the 18th of December 1973, 48 years ago, the General Assembly of the United Nations adopted… Read more »
What is there to know about gender neutral language
29th November 2021
A gender-neutral language refers to words that don’t identify a gender. The gender-neutral language reduces the usage of gendered such as fireman, policeman and chairman. It is also more inclusive to LGBTQ community. The reason these words have ‘man’ in them is because only men were allowed to work in these professions some decades ago…. Read more »
