Category: Blog
Foreign Tongues Specialised Translation
13th May 2016
Translation has become an ever increasing part of the business process and product cycle in today’s global economic environment. Thanks to trade agreements and the ubiquity of the internet, there has never been an easier time to source materials from overseas, market to overseas customers and then sell to them. Foreign consumers, interested in well-known… Read more »
You have 8 seconds to get the customer’s attention!
29th April 2016
According to recent studies, you now have around eight seconds to get a customer’s attention. This is a big decrease from the average attention span of 12 seconds in the year 2000. To put this in to context, the average goldfish is estimated to have an attention span of nine! Research carried out by Microsoft… Read more »
Translation and the international recruitment market
15th April 2016
The international recruitment market, spurred on by the general free movement of people across the globe, combined with advances in technology and communications, has brought a wealth of benefits to many companies. A study by Oxford University has shown that the number of foreign-born people of working age in the UK increased from 2.9 million… Read more »
How Localisation Increases Sales
1st April 2016
If you’re thinking of translating your website and product information, with a view to localisation for the overseas markets, a recent report from a small games studio might provide you with the extra incentive to get it done sooner rather than later. As TinyBuild CEO, Alex Nichiporchik, states: “You should seriously localise your games for… Read more »
Open an Account with Foreign Tongues Translation
18th March 2016
Open an Account with Foreign Tongues and start to enjoy the many benefits and privileges available. With over twenty years’ experience within the market research industry, Foreign Tongues help you stand out above the competition in the highly profitable foreign marketplace. We help make sure you are engaged and connecting with your overseas target audience…. Read more »
Google Translate Sings
4th March 2016
Have you seen the Google Translate Sings: videos? A YouTuber by the name of Malinda Kathleen Reese has gained popularity recently, after a number of her videos went viral across various social media platforms. One of the more popular ones that may have popped up on your Facebook wall is a version of Hello by… Read more »
Translation : The Problem With Start-Ups
19th February 2016
Translation is an art that has been practised for millennia, with some of the earliest translations, such as partial translation of the Sumerian Epic of Gilgamesh, still in existence. As with many art forms, todays 21st century technological revolutionaries believe they can bring the power of technology to bear on established practises, in an attempt… Read more »
Crowd Sourced Translation : Does It Work For You?
5th February 2016
Crowd sourcing has been an IT buzzword for quite a while now, and recently a few companies have been trying their hand at ‘Crowd Sourced Translation’, chasing the concept of ‘Big Translation’ and the market success that companies like eBay and Airbnb have achieved. The idea behind Big Translation, according to Carl Yao is that… Read more »
Foreign Tongues : Market Research Translation Solutions
22nd January 2016
Market Research Store has recently released a report detailing the expected growth of language support services and software over the coming years, and expects the translation market to grow from $1.6 billion in 2012 to $6.9 billion by 2019. Market Research Store goes on to explain that “Growth is a result of the inexorable trend… Read more »
How and when to outsource your translation requirements
8th January 2016
Whether or not to outsource your translation requirements is a decision many businesses face in today’s global market. As previously discussed, in-house translation can work at the outset, while the company is in the initial growth stages, but as business starts to increase, internal resources are better utilised in sustaining that growth in business rather than burdening… Read more »
