Category: Blog
What is the difference between general and specialised language translation services?
26th March 2019
Are you confused by the terms general and specialised translation? Do you wonder what the difference is? What is general translation? General translation is the simplest type of translation which doesn’t require specific industry knowledge. The language used in general translation is easy to understand and aimed at the general public. Examples of general language… Read more »
Wikipedia integrates Google Translate to make its article available in more languages, but will it work?
20th February 2019
Wikipedia plays a prominent role in Google search. Its articles show in the Knowledge Panel in Search and are used in Google home products. Last year, in attempt to tackle fake news on YouTube, Google added – so called “information cues” – links to Wikipedia articles below videos. These “information cues” pop up during videos… Read more »
6 Motivation tips for language-learners
4th January 2019
If learning a new language is one of your New Year’s Resolutions, keep reading. This article will explain how to stay motivated and why learning a new language can boost your brain power. We all know the ‘new year new me’ concept. Whether it’s changing a career, getting fit or learning a new skill, we… Read more »
What’s the difference between translation, localisation and transcreation?
20th November 2018
We often get asked about the meaning and differences between translation, localisation and transcreation and which one is right for your projects. These terms can be confusing, they look similar and their definitions overlap in one way or another. So let’s clear this up so you know exactly which service you need. What is translation?… Read more »
Spooky Halloween
31st October 2018
Halloween has always been a night filled with mystery, magic and superstition. It began as a Celtic end-of-summer festival during which people felt close to dead relatives and friends and over the years transformed into a night of celebrations inclusive of bloodcurdling costumes, pranks, scary stories and watching horror movies. The dark History of Halloween… Read more »
Google Translate is now available on all Assistant-optimized headphones and Android phones
18th October 2018
Real time translation has now rolled out to more Google assistant enabled headphones than just Pixel Buds and Pixel phones. The translation happens via Google translates which connects to the headphones. The Pixel Buds support page for real-time translation has been updated from “Google Translate on Google Pixel Buds is only available on Pixel phones” to “Google Translate is available… Read more »
Will Brexit encourage foreign language learning?
28th September 2018
With the Brexit deal still up in the air and the EU leaders dismissing the basis of Teresa May’s Brexit policy, we need to look at other options to avoid being culturally isolated. The British public firmly believe that the world needs to speak English, however, it was refreshing to see the UK’s foreign secretary,… Read more »
AL in Market Research
26th September 2018
In 2016 mobile, big data and wearable technologies were the hottest topics in market research, as it presented businesses with a lot of new opportunities and …. sustainable growth. The first part of 2017 carried some of these trends, but in the latter part, we saw new, noteworthy trends – automation, artificial intelligence and machine… Read more »
Things to consider when choosing your translation agency
31st August 2018
An increased number of UK businesses are taking advantage of globalisation and approaching customers in foreign markets. This allows them to upsurge their revenue by targeting a greater number of potential overseas clients. But to do that successfully businesses need to communicate with these markets in their native language. Translating your content and marketing materials… Read more »
The end of the traditional phrasebook and rise of smartphone translation apps for savvy millennials
17th August 2018
It used to be a holiday essential, sitting in your hand language, ready to be used at any given opportunity. But according to research conducted by the British Council, the phrasebook is now becoming a thing of a past due to increased popularity of smartphones and mobile apps. The younger generation of Brits are more… Read more »
