Category: Blog
6 Motivation tips for language-learners
4th January 2019
If learning a new language is one of your New Year’s Resolutions, keep reading. This article will explain how to stay motivated and why learning a new language can boost your brain power. We all know the ‘new year new me’ concept. Whether it’s changing a career, getting fit or learning a new skill, we… Read more »
What’s the difference between translation, localisation and transcreation?
20th November 2018
We often get asked about the meaning and differences between translation, localisation and transcreation and which one is right for your projects. These terms can be confusing, they look similar and their definitions overlap in one way or another. So let’s clear this up so you know exactly which service you need. What is translation?… Read more »
Spooky Halloween
31st October 2018
Halloween has always been a night filled with mystery, magic and superstition. It began as a Celtic end-of-summer festival during which people felt close to dead relatives and friends and over the years transformed into a night of celebrations inclusive of bloodcurdling costumes, pranks, scary stories and watching horror movies. The dark History of Halloween… Read more »
Google Translate is now available on all Assistant-optimized headphones and Android phones
18th October 2018
Real time translation has now rolled out to more Google assistant enabled headphones than just Pixel Buds and Pixel phones. The translation happens via Google translates which connects to the headphones. The Pixel Buds support page for real-time translation has been updated from “Google Translate on Google Pixel Buds is only available on Pixel phones” to “Google Translate is available… Read more »
Will Brexit encourage foreign language learning?
28th September 2018
With the Brexit deal still up in the air and the EU leaders dismissing the basis of Teresa May’s Brexit policy, we need to look at other options to avoid being culturally isolated. The British public firmly believe that the world needs to speak English, however, it was refreshing to see the UK’s foreign secretary,… Read more »
AL in Market Research
26th September 2018
In 2016 mobile, big data and wearable technologies were the hottest topics in market research, as it presented businesses with a lot of new opportunities and …. sustainable growth. The first part of 2017 carried some of these trends, but in the latter part, we saw new, noteworthy trends – automation, artificial intelligence and machine… Read more »
Things to consider when choosing your translation agency
31st August 2018
An increased number of UK businesses are taking advantage of globalisation and approaching customers in foreign markets. This allows them to upsurge their revenue by targeting a greater number of potential overseas clients. But to do that successfully businesses need to communicate with these markets in their native language. Translating your content and marketing materials… Read more »
The end of the traditional phrasebook and rise of smartphone translation apps for savvy millennials
17th August 2018
It used to be a holiday essential, sitting in your hand language, ready to be used at any given opportunity. But according to research conducted by the British Council, the phrasebook is now becoming a thing of a past due to increased popularity of smartphones and mobile apps. The younger generation of Brits are more… Read more »
The Brexit translation that humiliated Britain
28th July 2018
It’s all over the news and it’s been broadly covered by numerous publications. The Brexit white paper not only caused a huge controversy within the Conservative party but its translation has been widely criticised by German-speaking officials in Brussels. The Chequers prospectus will be a difficult sell to the EU because Theresa May’s white paper… Read more »
Foreign language learning gap widens
8th July 2018
According to the recent British Council survey, access to foreign language learning is restricting for pupils in disadvantaged areas in England. The survey also confirms that uptake is disproportionately lower at state schools in more disadvantaged areas, especially after the introduction of new, more rigorous GCSEs means lower ability pupils less likely to take a… Read more »
