Category: Blog
How to avoid mistakes when optimising your site for mobile?
26th April 2018
In today’s digital landscape, optimising your website for mobile devices is crucial since a significant portion of internet users access websites through their smartphones and tablets. Can you ensure users get the same experience of your site on a mobile device as they do on a desktop? Multidevice optimisation comes in various forms, but it is… Read more »
Foreign Tongues is honoured to continue as the Principal Sponsor of the MRS Excellence Awards
17th April 2018
Book your place at the MRS’ most exclusive social event – The Excellence Awards 2018. The MRS Excellence Awards celebrate those who have contributed to the body of market research knowledge, through speaking at conferences, writing papers and academic success. This year’s Excellence Awards 2018 will take place at Paternoster Chop House, London, next Friday,… Read more »
Can good translation help with website rankings?
27th February 2018
If your business operates internationally, you will know how valuable it is to communicate with potential customers from around the globe. A study carried out on over 2,400 customers, across 8 nations – by the Common Sense Advisory about online purchasing decisions, discovered that more than half (52.4%) of the respondents would only buy a product… Read more »
In the news: Facebook’s using new and faster translation methods including catching violations
30th January 2018
Translation has been one of Facebook’s most important features. As the company says: “Language translation is important to Facebook’s mission of making the world more open and connected, enabling everyone to consume posts or videos in their preferred language — all at the highest possible accuracy and speed.” Last week Facebook announced a new technique… Read more »
2017 – the year of incorrect machine translation
14th January 2018
Machine translation can be useful at times but it can also be the cause of all evils. Incorrect translation can have huge implications, not only on people and their lives but also on businesses – it can destroy a business’s reputation and credibility. Automated translation systems have no background knowledge of anything at all other… Read more »
Learning a language – a New Year’s resolution for one in five Brits
4th January 2018
Learning a language is a New Year’s resolution for about one in five Britons (21%) in 2018, according to a poll commissioned by the British Council. Amongst the 2,000 UK adults surveyed, one in five said they plan to make learning another language their New Year’s resolution. One in three intends to try and learn… Read more »
The need for effective translation for e-commerce websites
12th December 2017
The internet is the easiest to access, and biggest, source of information. By 2030 most of the world will be online. This opens tremendous opportunities for e-commerce businesses to drive sales through online channels. What it also means is that e-commerce businesses have to adapt their business models and marketing strategy to meet consumers’ expectations… Read more »
MRS Awards 2017
26th November 2017
The MRS Awards celebrate research’s ability to drive innovation, inspire change and deliver results. The Awards were created to recognise creativity, science, commerce and most importantly, research. According to an independent review by advisors PwC, the UK professional research and evidence market generates up to £3bn a year of Gross Value Added (GVA), making a… Read more »
Your multilingual pages shouldn’t be word for word translation
11th November 2017
In its recent tweet, Google Webmasters stated that multilingual pages shouldn’t be word for word translation. Some website owners believe that Google requires word for word translation when you use hreflang and make a multilingual website. That is absolutely not the case. In fact, it is best to translate the page naturally and not do… Read more »
Advancement in real time translation devices – end of language learning?
27th October 2017
Will the emerging technology of real time translation devices make language learning a thing of the past? The quality of translation software programs has greatly improved in recent years, thanks to new, fast-developing technologies. With the recent release of Google Pixel buds and advances on other real time translation devices, verbal and written communications are… Read more »
